In Praise of Canadian Tire Money

Canadian Tire is a local institution and many Canadians go there weekly for all manner of things. In contrast to the name, it is really a hardware store on steroids and that depth of offerings has only increased over the years.

One of the company’s best known gimmicks is its Canadian Tire Money. Any time you make a purchase in the store or gas bar, you receive a percentage of it back in Canadian Tire Money, currency that can be used in any of their stores. Granted, it’s a very small percentage, but it does add up and can take the edge off a major purchase.

Over the years, Canadian Tire Money has come to be affectionately known as the country’s second currency, so in keeping with Canada 150, it had to be recognized for the country’s big birthday party. In keeping with that coast-to-coast celebration, the company’s 10 cent bill has received a very patriotic (and downright cool looking) redesign. It’s available for a limited time, so collectors of offbeat currency should keep their eye out for the crimson bills while they’re still circulating. In keeping with the country’s approach to its “legitimate” money, they even contain a watermark and gold foil.

Have you ever collected Canadian Tire Money or has it just taken up space in your wallet? I tend to fall into the latter category, though as a child with little cash to my name, they were very handy when it came to making my bike supplies more affordable.

At any rate, this is a wonderful promotional idea, so hat’s off to the company’s publicity department and the design firm that came up with the bills. These will be remembered fondly amidst the barrage of collectibles that resulted from Canada 150.

By Shuki (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons